Social marketing : from tunes to symphonies /
by Hastings, Gerard (Professor); Domegan, Christine.
Material type:
BookPublisher: Abingdon, Oxon : Routledge, 2014Edition: Second edition.Description: xxiv, 526 pages : illustrations some color ; 26 cm.ISBN: 9780415683722 (hardback); 0415683726 (hardback); 9780415683739 (pbk.); 0415683734 (pbk.); .Subject(s): Social marketing -- Handbooks, manuals, etc | Behavior modification
Contents:
If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5414 H37 2014 (Browse shelf) | Available | 00011913 |
Total holds: 0
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| HF5413 W56 2010 An introduction to green process management / | HF5414 E1794 2013 Social marketing / | HF5414 E93 2012 Social media marketing : | HF5414 H37 2014 Social marketing : | HF5414 H56 2012 Social business by design : | HF5414 S39 2010 Marketing lessons from the Grateful Dead : | HF5415 1265 K394 2012 Global search engine marketing : |
Includes bibliographical references and index.
If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG