Item type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5826.5 K38 2014 (Browse shelf) | Available | 00018093 |
HF5825 B55 2005 The copywriter's handbook : | HF5825 J46 2014 Creative strategy in advertising. | HF5825 S53 2012 Copywriting : | HF5826.5 K38 2014 The media handbook : | HF5826.5 K456 2012 Advertising media workbook and sourcebook / | HF5826.5 M366 2010 Digital advertising / | HF5831 A342 2010 Advertising / |
Includes bibliographical references and index.
Today's definition of media -- Media in the marketing context -- Developing media objectives and strategies -- Exploring the media, part 1: paid -- Exploring the media, part 2: earned -- Exploring the media, part 3: owned -- Terms, calculations, and considerations -- Creating the plan, considering alternatives -- Making the buys -- Evaluating the media plan and looking ahead.