Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.127 M66 2014 (Browse shelf) | Available | 00018165 |
HF5415.127 H66 2011 Marketing strategy and competitive positioning / | HF5415.127 L66 2012 Using technology to sell | HF5415.127 M398 2012 Market segmentation : | HF5415.127 M66 2014 Global marketing and advertising : | HF5415.129 K86 2012 Marketing channels. | HF5415.13 A23 2014 Strategic market management / | HF5415.13 A525 2012 Strategic marketing planning for the small to medium-sized business : |
Includes bibliographical references and index.
Foreword -- Geert hofstede -- Preface to the fourth edition -- Summary of the book -- The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy -- Appendix A: GNP/capita 2011 (US$) and hofstede country scores for 66 countries -- Appendix B: Data sources -- Index -- About the author.