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Neuromarketing : understanding the "buy button" in your customer's brain /

by Renvoisé, Patrick; Morin, Christophe.
Material type: materialTypeLabelBookPublisher: Nashville, Tenn. : T. Nelson, c2007Edition: Rev. and updated.Description: xii, 243 p. : ill. ; 24 cm.ISBN: 9780785226802; 078522680X; 9781595551351 (IE); 1595551352 (IE).Subject(s): Neuromarketing | Marketing -- Psychological aspects | Consumers' preferences | Neuropsychology
Contents:
Three brains, one decision-maker -- The only six stimuli that speak to the old brain -- The methodology: four steps to success -- Step 1: diagnose the pain -- Step 2: differentiate your claims -- Step 3: demonstrate the gain -- Step 4: deliver to the old brain -- The first message building block: grabbers -- Message building block #2: big picture -- Message building block #3: claims -- Message building block #4: proofs of gain -- Message building block #5: handling objections -- Message building block #6: the close -- The first impact booster: wording with you -- Impact booster #2: your credibility -- Impact booster #3: contrast -- Impact booster #4: emotion -- Impact booster #5: learning styles -- Impact booster #6: stories -- Impact booster #7: less is more -- Marketing is dead, long live neuromarketing -- Handbook: selling to the old brain 101 -- Brainpower: quick review of concepts.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.12615 R46 2007 (Browse shelf) Available 00018296
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
HF5415.12615 D8 2011 The branded mind : HF5415.12615 G46 2014 Neuromarketing in action : HF5415.12615 P73 2010 The buying brain : HF5415.12615 R46 2007 Neuromarketing : HF5415.12615 W45 2009 Neuro web design : HF5415.12615 Z87 2010 Neuromarketing : HF5415.1263 B875 2012 Business-to-business marketing management :

Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005.

An earlier English ed. also published with title: Selling to the old brain. 2002-2003.

Includes bibliographical references (p. 237-239).

Three brains, one decision-maker -- The only six stimuli that speak to the old brain -- The methodology: four steps to success -- Step 1: diagnose the pain -- Step 2: differentiate your claims -- Step 3: demonstrate the gain -- Step 4: deliver to the old brain -- The first message building block: grabbers -- Message building block #2: big picture -- Message building block #3: claims -- Message building block #4: proofs of gain -- Message building block #5: handling objections -- Message building block #6: the close -- The first impact booster: wording with you -- Impact booster #2: your credibility -- Impact booster #3: contrast -- Impact booster #4: emotion -- Impact booster #5: learning styles -- Impact booster #6: stories -- Impact booster #7: less is more -- Marketing is dead, long live neuromarketing -- Handbook: selling to the old brain 101 -- Brainpower: quick review of concepts.

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Lee Yan Fong Library
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