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The seven dimensions of branding : brand building from the african perspective /

by Kayode, Muyiwa.
Material type: materialTypeLabelBookPublisher: Bloomington : AuthorHouse, 2011Description: 121 p. : ill. ; 23 cm.ISBN: 9781463434298.Other title: brand building from the african perspective.Subject(s): Branding -- Africa -- Nigeria
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Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HD69.B7 K3 2011 (Browse shelf) Available 00021880
Total holds: 0
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HD69 B7 H346 2011 Brand success HD69 B7 H647 2004 How brands become icons : HD69 B7 I526 2012 Brand together : HD69.B7 K3 2011 The seven dimensions of branding : HD69 B7 K449 2012 Strategic brand management : HD69 B7 K58 2000 No space, no choice, no jobs, no logo : HD69 B7 P479 2012 Consumer republic :

Includes bibliographical references.


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