Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Reference
Lee Yan Fong Library |
HF5412 D69 2011 (Browse shelf) | Not For Loan | 00000332 |
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HD941 E87 2011/2012 Estate Agents Authority Annual report = 地產代理監管局年報 | HD1365 F75 2013 Dictionary of real estate terms / | HF1001 C655 2011 Collins COBUILD International Business English Dictionary | HF5412 D69 2011 A dictionary of marketing / | HF5621 D53 2010 A dictionary of accounting. | HF5621 S54 2010 Dictionary of accounting terms / | HG151 B2698 2010 The Palgrave Macmillan dictionary of finance, investment, and banking / |
Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.