Strategy from the outside in : profiting from customer value /
by
Day, George S
; Moorman, Christine.
Material type: 
BookPublisher: New York : McGraw-Hill, c2010Description: iv, 312 p. : ill. ; 24 cm.ISBN: 9780071742290 (hbk.); 0071742298 (hbk.).Subject(s): Marketing -- Management | Customer relations
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 D3694 2010 (Browse shelf) | Available | 00000310 |
Total holds: 0
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| HF5415.13 B46 2013 Market-based management : | HF5415.13 C33 2012 Cases in marketing management / | HF5415.13 C676 2013 Marketing for entrepreneurs : | HF5415.13 D3694 2010 Strategy from the outside in : | HF5415.13 D3697 2014 Demarketing / | HF5415.13 D83 2012 Marketing management : | HF5415.13 F58 2012 Flux : |
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG