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Advertising and promotion : an integrated marketing communications perspective /

by Belch, George E. (George Edward); Belch, Michael A.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill Irwin, c2018Edition: 11th ed., International ed.Description: xxxv, 769 p. ; 28 cm.ISBN: 9781259921698; 1259921697.Subject(s): Advertising
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5823 B387 2018 (Browse shelf) Available 00025854
Total holds: 0

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG