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Creative advertising : ideas and techniques from the world's best campaigns
by Pricken, Mario.
Edition: New ed., rev. and updated.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Thames & Hudson, 2008Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 P73613 2008.
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Advertising : a very short introduction
by Fletcher, Winston.
Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 F54 2010.
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This is advertising
by Williams, Eliza.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Laurence King, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 W54 2010.
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Manager's guide to marketing, advertising, and publicity
by Callen, Barry.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw Hill, c2010Other title: Marketing, advertising, and publicity.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 C2535 2010.
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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by Barry, Pete (Pete S.).
Edition: 2nd ed., rev. & expanded.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London : Thames & Hudson, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 B375 2012.
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Advertisers at work
by Tuten, Tracy L.
Material type: Book; Format:
electronic
available online
 ; Literary form:
not fiction
Publisher: [Berkeley, Calif.] : Apress, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 T88 2012.
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How does advertising impact teen behavior?
by Espejo, Roman.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Detroit : Greenhaven Press, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HQ799.2 M35 H69 2012.
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Advertising : strategy, creativity and media
by Fill, Chris.
Material type: Book; Format:
print
Publisher: Harlow, England ; New York : Pearson Education, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 F55 2013.
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E. (George Edward).
Edition: 9th ed., global ed.Material type: Book; Format:
print
Publisher: New York : McGraw-Hill Irwin, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 B387 2012.
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Contemporary advertising and integrated marketing communications
by Arens, William F.
Edition: 13th ed., International student ed. Material type: Book; Format:
print
Publisher: New York : McGraw-Hill Irwin, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 B62 2011.
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E. (George Edward);
Belch, Michael A.
Edition: 11th ed., International ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2018Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 B387 2018.
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