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Do you want to keep your customers forever? /

by Pine, B. Joseph; Peppers, Don; Rogers, Martha.
Material type: materialTypeLabelBookSeries: Harvard business review classics: Publisher: Boston, Mass. : Harvard Business Press, c2009Description: v, 85 p. ; 17 cm.ISBN: 9781422140277 (pbk.); 142214027X (pbk.).Uniform titles: Harvard business review.Subject(s): Customer equity | Customer loyalty | Customer services
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Book Book
Lee Yan Fong Library

Lee Yan Fong Library

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HF5415.527 P56 2009 (Browse shelf) Available 00000807
Total holds: 0
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HF5415.525 J36 2012 The commitment engine : HF5415.525 P43 2012 The loyalty leap : HF5415.527 M33 2013 Crafting the customer experience for people not like you : HF5415.527 P56 2009 Do you want to keep your customers forever? / HF5415.55 F84 2012 Brand advocates : HF5415.55 S757 2012 The book of business awesome : HF5415.55 S76 2012 UnMarketing :

"Originally published in Harvard business review in March 1995"--T.p. verso.


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