Building a marketing plan : a complete guide /
by
Wong, Ho Yin
; Radel, Kylie; Ramsaran-Fowdar, Rooma R.
Material type: 
BookSeries: Marketing strategy collection: Publisher: New York, N.Y. : Business Expert Press, 2011Edition: 1st ed.Description: xiv, 221 p. : ill. ; 23 cm.ISBN: 9781606491591 (pbk.).Subject(s): Marketing -- Planning | Marketing -- Management
Contents:
Introduction to marketing planning -- The situation analysis -- Analyzing the target market, part 1, marketing research -- Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, targeting, and positioning) -- Marketing objectives and strategy formulation -- Planning for products and brands -- Planning for pricing -- Planning for integrated marketing communications -- Planning for distribution channels and market logistics -- Marketing implementation and control -- Appendix: Pindari Boomerang Factory marketing plan example.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 W655 2011 (Browse shelf) | Available | 00000872 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5415.13 S8573 2010 Creating a successful marketing strategy for your small new business / | HF5415.13 W249 2014 Marketing strategy : | HF5415.13 W250 2014 Marketing strategy : | HF5415.13 W655 2011 Building a marketing plan : | HF5415.135 C72 2013 Strategic marketing. | HF5415.135 C721 2013 Strategic marketing / | HF5415.135 D78 2008 Strategic marketing : |
Includes bibliographical references (p. [207]-212) and index.
Introduction to marketing planning -- The situation analysis -- Analyzing the target market, part 1, marketing research -- Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, targeting, and positioning) -- Marketing objectives and strategy formulation -- Planning for products and brands -- Planning for pricing -- Planning for integrated marketing communications -- Planning for distribution channels and market logistics -- Marketing implementation and control -- Appendix: Pindari Boomerang Factory marketing plan example.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG