Inside Coca-Cola : a CEO's life story of building the world's most popular brand /
by
Isdell, Edward Neville
; Beasley, David.
Material type: 
BookPublisher: New York : St. Martin's Press, 2011Edition: 1st ed.Description: xiv, 254 p., [8] p. of plates : ill. ; 22 cm.ISBN: 9780312617950 (hardcover : alk. paper); 031261795X (hardcover : alk. paper); 9781250004987 (pbk. : alk. paper); 1250004985 (pbk. : alk. paper).Subject(s): Isdell, Edward Neville, 1944- | Coca-Cola Company | Chief executive officers -- Biography | Soft drink industry
Contents:
Summary: A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD9349 S634 C645 2011 (Browse shelf) | Available | 00000921 |
Total holds: 0
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| HD9256.H63 Y38 2015 油麻地果欄 : | HD9256.H63 Y38 2015 c.2 油麻地果欄 : | HD9256.H63 Y382 2019 油麻地果欄的保育和活化方案研究 : | HD9349 S634 C645 2011 Inside Coca-Cola : | HD9502.5 B542 B553 2012 Biofuels / | HD9560.6 Y47 1990 The prize : | HD9581 U53 A454 2010 The Alaska gas pipeline / |
Includes bibliographical references and index.
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG