Brand failures [electronic resource] : the truth about the 100 biggest branding mistakes of all time /
by Haig, Matt.
Material type:
BookPublisher: London ; Philadelphia : Kogan Page, 2011Edition: 2nd ed.Description: 1 online resource (xiv, 242 p.).ISBN: 9780749462994 (pbk.); 074946299X (pbk.); 9780749463007; 0749463007.Subject(s): Branding (Marketing) | Brand loyalty | Brand choiceOnline resources: Connect to MyiLibrary resource.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD69 B7 H345 2011 (Browse shelf) | Available | 00001072 | ||
 eBooks |
Lee Yan Fong Library
Online
Lee Yan Fong Library |
Available |
Total holds: 0
Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.
Includes bibliographical references and index.
Description based on print version record.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG