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Designing brand identity : an essential guide for the entire branding team
by Wheeler, Alina.
Edition: 3rd ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Online Access: Table of contents Availability: No items available
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Branding : [brand strategy, design, and implementation of corporate and product identity]
by Vaid, Helen.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, N.Y. : Watson-Guptill, 2003Availability: No items available
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Brand rewired : connecting intellectual property, branding, and creativity strategy
by Chasser, Anne H;
Wolfe, Jennifer C.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Availability: No items available
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Professional SharePoint 2010 branding and user interface design
by Drisgill, Randy.
Material type: Book; Format:
available online
 ; Literary form:
not fiction
Publisher: Indianapolis, IN : Wiley, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection TK5105.875 I6 P763 2011.
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Brand failures [electronic resource] : the truth about the 100 biggest branding mistakes of all time
by Haig, Matt.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Online .
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Brand success [electronic resource] : how the world's top 100 brands thrive and survive
by Haig, Matt.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Online .
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Branding yourself : how to use social media to invent or reinvent yourself
by Deckers, Erik;
Lacy, Kyle.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis : Que Pub., c2013Availability: No items available
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Designing brand identity : an essential guide for the whole branding team
by Wheeler, Alina.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Availability: No items available
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The edge : 50 tips from brands that lead
by Adamson, Allen P.
Material type: Book; Format:
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Publisher: New York, NY : Palgrave Macmillan, 2013Availability: No items available
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Brand advocates : turning enthusiastic customers into a powerful marketing force
by Fuggetta, Rob.
Material type: Book; Format:
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Publisher: Hoboken, N.J. : Wiley, c2012Availability: No items available
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Consumer-brand relationships : theory and practice
by Fournier, Susan;
Breazeale, Michael;
Fetscherin, Marc.
Material type: Book; Format:
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bibliography
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Publisher: London ; New York : Routledge, 2012Availability: No items available
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Don't brand my public space! : on the symbolic poverty of the representational systems of territorial collectivities
by Baur, Ruedi;
Thiery, Sébastien.
-- Zürcher Hochschule der KünsteInstitut design2context. Material type: Book; Format:
print
bibliography
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Publisher: Zürich : Lars Müller Publisheres, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HT185 D66 2013.
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The consumer mind : brand perception and the implication for marketers
by Martinez, Pepe.
Material type: Book; Format:
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Publisher: London ; Philadelphia : Kogan Page, c2012Availability: No items available
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Marketing communications : discovery, creation and conversations
by Fill, Chris;
Turnbull, Sarah.
Edition: 7th ed.Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Harlow, England : Pearson Education Limited, 2016Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 F55 2016.
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與麥瑞琼, 雲何婉薇及林文傑對談 藝術, 品味與品牌 = Dialogue with Carolin Mak, Charmaine Wan-Ho, Dominic Lam : Art, Taste and Branding
by -- 教育局;
教育統籌局 Material type: Book; Format:
print
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Publisher: 香港 : 教育局, 2009Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Language Centre HD69 D53 2009.
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Football brands [electronic resource]
by Bridgewater, Susan.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
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Publisher: Basingstoke ; New York : Palgrave Macmillan, 2010Online Access: Click to View Availability: No items available
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The economy of brands [electronic resource]
by Lindemann, Jan.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
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Publisher: Basingstoke : Palgrave Macmillan, c2010Online Access: Click to View Availability: No items available
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Special issue on branding [electronic resource]
by Nafees, Lubna;
Krishnan, Omkumar;
Gore, Tim.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
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Publisher: [Bradford, England] : Emerald, 2010Online Access: Click to View Availability: No items available
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Integrated brand marketing and measuring returns [electronic resource]
by Kitchen, Philip J.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
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Publisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010Online Access: Click to View Availability: No items available
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City branding [electronic resource] : theory and cases
by Dinnie, Keith.
Material type: Book; Format:
electronic
available online
bibliography
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Publisher: Houndmills, Basingstoke, Hampshire, UK ; New York : Palgrave Macmillan, c2011Online Access: Click to View Availability: No items available
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