The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /
by
Barry, Pete (Pete S.)
.
Material type: 
BookPublisher: London : Thames & Hudson, 2012Edition: 2nd ed., rev. & expanded.Description: 296 p. : ill. ; 24 cm.ISBN: 9780500516232 (hbk.).Subject(s): Advertising | Advertising campaigns | Advertising copy
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5823 B375 2012 (Browse shelf) | Available | 00001076 |
Total holds: 0
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| HF5821 X53 2010 廣告傳播 = | HF5821 X83 2004 廣告創意 : | HF5823 A758 2013 Advertising creative : | HF5823 B375 2012 The advertising concept book : | HF5823 B387 2012 Advertising and promotion : | HF5823 B387 2018 Advertising and promotion : | HF5823 B438 2011 Ads, fads, and consumer culture : |
Previous ed.: 2008.
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG