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Strategic international marketing : an advanced perspective /

by Melewar, T. C; Gupta, Suraksha.
Material type: materialTypeLabelBookPublisher: Basingstoke : Palgrave Macmillan, 2012Description: xxvii, 303 p. ; 24 cm.ISBN: 9780230580244 (pbk.); 0230580246 (pbk.).Subject(s): Export marketing | International business enterprises
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Book Book
Lee Yan Fong Library

Lee Yan Fong Library

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HF1416 S84 2012 (Browse shelf) Available 00001113
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HF1416 K44 2014 Global marketing management. HF1416 K443 2013 Global marketing / HF1416 K4433 2013 Global marketing. HF1416 S84 2012 Strategic international marketing : HF1418.5 S752 2018 Globalization and its discontents revisited : HF1418.5 S752 2018 c.2 Globalization and its discontents revisited : HF1425 P36 2006 反傾銷摩擦 =

Includes bibliographical references and index.


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