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Ads, fads, and consumer culture : advertising's impact on American character and society /

by Berger, Arthur Asa.
Material type: materialTypeLabelBookPublisher: Lanham, [Md.] : Rowman & Littlefield, 2011Edition: 4th ed.Description: xxiii, 233 p. : ill. ; 23 cm.ISBN: 1442206683 (pbk.); 9781442206687 (pbk.); 1442206691; 9781442206694.Subject(s): Advertising -- United States | Popular culture -- United States | Consumer education -- United States
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Book Book
Lee Yan Fong Library

Lee Yan Fong Library

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HF5823 B438 2011 (Browse shelf) Available 00001160
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HF5823 B375 2012 The advertising concept book : HF5823 B387 2012 Advertising and promotion : HF5823 B387 2018 Advertising and promotion : HF5823 B438 2011 Ads, fads, and consumer culture : HF5823 F43 2013 Advertising : HF5823 F54 2010 Advertising : HF5823 F55 2013 Advertising :

Includes bibliographical references (p. 215-223) and index.


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