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Evaluating public relations [electronic resource] : a best practice guide to public relations and evaluation /

by Watson, Tom; Noble, Paul; ProQuest (Firm).
Material type: materialTypeLabelBookPublisher: Sterling, VA : Kogan Page Limited, c2005Description: vii, 213 p.ISBN: .Subject(s): Public relations -- Evaluation | Public relations -- Evaluation -- Case studies | Electronic booksOnline resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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