Corporate reputation : brand and communication

by Fill, Chris; Roper, Stuart.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Harlow, England ; New York : Pearson, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD59.2 F55 2012. Actions: Add to cart
Marketing your library : tips and tools that work

by Smallwood, Carol; Gubnitskaia, Vera; Harrod, Kerol.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Jefferson, North Carolina : McFarland & Co., Inc., Publishers, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection Z716.3 M295 2012. Actions: Add to cart
Public communication campaigns

by Rice, Ronald E; Atkin, Charles K.

Edition: 4th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Thousand Oaks, Calif. : SAGE, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HM1226 P83 2013. Actions: Add to cart
Writing skills for public relations : style and technique for mainstream and social media

by Foster, John; Foster, John.

Edition: 5th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5718.3 F67 2012. Actions: Add to cart
Public relations : the profession and the practice

by Lattimore, Dan.

Edition: 4th ed., International ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, NY : McGraw-Hill, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HM1221 P82 2013. Actions: Add to cart
Trust me, I'm lying : the tactics and confessions of a media manipulator

by Holiday, Ryan.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Portfolio, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 H7416 2012. Actions: Add to cart
Strategic issues management : organizations and public policy challenges

by Heath, Robert L. (Robert Lawrence).

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c1997Online Access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD59.5 H42 1997. Actions: Add to cart
Advertising and public relations research

by Jugenheimer, Donald W; Kelley, Larry D; Hudson, Jerry; Bradley, Samuel D.

Edition: Second edition.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Armonk, New York : M.E. Sharpe, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5814 J77 2014. Actions: Add to cart
政治化妝大拆解 = It's spin, stupid; or it's stupid, spin?

by 蔡子強.

Edition: 初版.Material type: book Book; Format: print ; Literary form: not fiction Publisher: 香港 : 上書局, 2008Other title: It's spin, stupid; or it's stupid, spin?.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HM1221 C24 2008. Actions: Add to cart
別自個兒用餐 : 人脈達人的31則備忘錄

by Ferrazzi, Keith; Raz, Tahl.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: 台北市 : 天下雜誌股份有限公司, 2005Other title: 人脈達人的31則備忘錄.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5386 F411712 2005. Actions: Add to cart
Never eat alone and other secrets to success : one relationship at a time

by Ferrazzi, Keith; Raz, Tahl.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Currency Doubleday : 2005Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5386 F4117 2005. Actions: Add to cart
關公災難 [electronic resource]

by -- 香港電台電視部

Material type: visual material Visual Material; Type of visual material: videorecording Publisher: [香港] : 香港電台, 2016Online Access: Click here to access online video clip and learning materials Availability: No items available Actions: Add to cart
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誰的繆斯 : 美術館與公信力

by Cuno, James B; MacGregor, Neil.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: 北京 : 中國青年出版社, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection N430 W482 2004. Actions: Add to cart
Evaluating public relations [electronic resource] : a best practice guide to public relations and evaluation

by Watson, Tom; Noble, Paul. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Sterling, VA : Kogan Page Limited, c2005Online Access: Click to View Availability: No items available Actions: Add to cart
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Global public relations [electronic resource] : spanning borders, spanning cultures

by Freitag, Alan; Stokes, Ashli Quesinberry. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: New York, NY : Routledge, 2009Online Access: Click to View Availability: No items available Actions: Add to cart
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Ethics in public relations [electronic resource] : a guide to best practice

by Parsons, Patricia (Patricia Houlihan). -- ProQuest (Firm)

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, 2008Online Access: Click to View Availability: No items available Actions: Add to cart
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Creating the customer-driven academic library [electronic resource]

by Woodward, Jeannette A. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Chicago : American Library Association, 2009Online Access: Click to View Availability: No items available Actions: Add to cart
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Public relations strategy [electronic resource]

by Oliver, Sandra. -- Chartered Institute of Public Relations; ProQuest (Firm)

Edition: 3rd ed.Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page/CIPR, 2010Online Access: Click to View Availability: No items available Actions: Add to cart
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Advertising and public relations [electronic resource]

by Tymorek, Stan. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: New York : Ferguson, 2010Online Access: Click to View Availability: No items available Actions: Add to cart
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Crisis communications [electronic resource] : a casebook approach

by Fearn-Banks, Kathleen. -- ProQuest (Firm)

Edition: 4th ed.Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: New York : Routledge, 2010Online Access: Click to View Availability: No items available Actions: Add to cart
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Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG