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Public relations strategy [electronic resource] /

by Oliver, Sandra; Chartered Institute of Public Relations; ProQuest (Firm).
Material type: materialTypeLabelBookSeries: PR in practice series: Publisher: London ; Philadelphia : Kogan Page/CIPR, 2010Edition: 3rd ed.Description: xvi, 188 p. : ill.ISBN: ; .Subject(s): Public relations -- Management | Electronic booksOnline resources: Click to View
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Published in association with the Chartered Institute of Public Relations.

Includes bibliographical references (p. 171-180) and index.

Includes web resources.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.


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