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Special issue on branding [electronic resource] /

by Nafees, Lubna; Krishnan, Omkumar; Gore, Tim; ProQuest (Firm).
Material type: materialTypeLabelBookSeries: Journal of Indian business research, v. 2, no. 3.Publisher: [Bradford, England] : Emerald, 2010Description: p. 135-189.ISBN: ; .Subject(s): Branding (Marketing) | Business -- Research -- India | Electronic booksOnline resources: Click to View
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Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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