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Brand failures [electronic resource] : the truth about the 100 biggest branding mistakes of all time /

by Haig, Matt; ProQuest (Firm).
Material type: materialTypeLabelBookPublisher: London ; Philadelphia : Kogan Page, 2011Edition: 2nd ed.Description: xiv, 242 p.ISBN: ; .Subject(s): Branding (Marketing) | Brand loyalty | Brand choice | Electronic booksOnline resources: Click to View
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Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.

Paperback edition 2005.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Hong Kong Nang Yan College of Higher Education
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