Packaging the brand : the relationship between packaging design and brand identity /
by Ambrose, Gavin [author.]; Harris, Paul [author.].
Material type:
BookSeries: Required reading rangeCourse reader: Description: 1 online resource (212 pages) : color illustrations, photographs.ISBN: ; 9782940439799 (e-book).Subject(s): Packaging -- Design | Branding (Marketing) | Graphic design (Typography) | Trademarks -- Design | Electronic booksOnline resources: Click to View
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Includes bibliographical references at the end of each chapters and index.
Description based on online resource; title from PDF title page (ebrary, viewed August 7, 2014).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG