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More than a name [electronic resource] : an introduction to branding /

by Davis, Melissa; ProQuest (Firm).
Material type: materialTypeLabelBookSeries: Required reading range.Publisher: London : AVA, 2005Description: 240 p. : col. ill.ISBN: ; .Subject(s): Brand name products | Business names | Corporate image | Electronic booksOnline resources: Click to View
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Includes bibliographical references (p. 237) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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