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Designing brand identity : an essential guide for the entire branding team
by Wheeler, Alina.
Edition: 3rd ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Online Access: Table of contents Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 W44 2009.
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Branding : [brand strategy, design, and implementation of corporate and product identity]
by Vaid, Helen.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, N.Y. : Watson-Guptill, 2003Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 V35 2003.
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Wally Olins : the brand handbook
by Olins, Wally.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Thames & Hudson, 2008Other title: Brand handbook..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 O45 2008.
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Customers first : dominate your market by winning them over where it counts the most
by Bueno, Bolivar J.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 B84 2012.
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Be your own brand : achieve more of what you want by being more of who you are
by McNally, David;
Speak, Karl D.
Edition: 2nd ed., updated and expanded.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: San Francisco, CA : Berrett-Koehler Publishers, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection BF697 M385 2011.
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Brand Bible : the complete guide to building, designing, and sustaining brands
by Millman, Debbie.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Beverly, Mass. : Rockport Publishers, c2012Other title: Complete guide to building, designing, and sustaining brands.Online Access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 M548 2012.
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Brand success [electronic resource] : how the world's top 100 brands thrive and survive
by Haig, Matt.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD69 B7 H346 2011.
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European business and brand building
by Segreto, Luciano.
-- Institute for Corporate Culture Affairs Material type: Book; Format:
print
bibliography
conference publication
; Literary form:
not fiction
Publisher: Bruxelles ; New York : P.I.E. Peter Lang, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 E97 2012.
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Positioning the brand : an inside-out approach
by Riezebos, H. J;
Grinten, Jaap van der.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 R544 2012.
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No space, no choice, no jobs, no logo : taking aim at the brand bullies
by Klein, Naomi.
Edition: 1st Picador USA ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Picador USA, 2000Other title: No logo..Online Access: Check amazon.com for reviews and other information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 K58 2000.
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Designing brand identity : an essential guide for the whole branding team
by Wheeler, Alina.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Availability: Items available for loan: Lee Yan Fong Library (5). Location(s): Library Collection HD69 B7 W44 2013 c.3.
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Strategic brand management : a European perspective
by Keller, Kevin Lane;
Aperia, Tony;
Georgson, Mats.
Edition: 2nd ed. Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Harlow, England : New York : Financial Times/Prentice Hall, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 K449 2012.
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Brand management : principles and practices
by Dutta, Kirti.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (3). Location(s): Library Collection HD69 B7 D88 2012.
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Advertising and promotion : an integrated marketing communications approach
by Hackley, Christopher E.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Los Angeles : SAGE, 2010Other title: Advertising & promotion.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 H185 2010.
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香港卓越品牌 : 脫穎而出, 品牌致勝之道 = Hong Kong's star brands
by 冼日明;
郭慧儀.
Edition: 初版.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 香港 : 明報出版社有限公司, 2012Other title: Hong Kong's star brands.; 脫穎而出, 品牌致勝之道..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 X467 2012.
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Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world
by Philp, Bruce.
Material type: Book; Format:
print
bibliography
; Nature of contents:  ; Literary form:
not fiction
Publisher: Toronto : Emblem, 2012, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 P479 2012.
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The Patron way : from fantasty to fortune, lessons on taking any business from idea to iconic brand : the untold story of the world's most successful tequila
by Edelstein, Ilana.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 E337 2013.
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How brands become icons : the principles of cultural branding
by Holt, Douglas B.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston, Mass. : Harvard Business School Press, c2004Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 H647 2004.
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Building strong brands
by Aaker, David A.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Free Press, c1996Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 A216 1996.
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Brand relevance : making competitors irrelevant
by Aaker, David A.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: San Francisco, CA : Jossey-Bass, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 A21535 2011.
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