Essentials of services marketing /
by
Wirtz, Jochen
; Chew, Patricia; Lovelock, Christopher H.
Material type: 
BookPublisher: Singapore : Pearson Education South Asia Pte Ltd., 2012Edition: 2nd ed.Description: 679 p. : col. ill. ; 28 cm.ISBN: 9789810686185.Subject(s): Service industries -- Marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD9980.5 W57 2012 (Browse shelf) | Available | 00001738 |
Total holds: 0
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| HD9980.5 H644 2011 Services marketing : | HD9980.5 P285 2012 Service operations management : | HD9980.5 S47 2012 Services marketing : | HD9980.5 W57 2012 Essentials of services marketing / | HD9980.5 Z45 2013 Services marketing : | HD9987 C552 H75 2000 香港與內地服務產業鏈策論 / | HD9993 T693 H683 2010 Toy town : |
Includes bibliographical references and indexes.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG