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Marketing management : a value-creation process /

by Jolibert, Alain.
Material type: materialTypeLabelBookPublisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012Edition: 2nd ed.Description: xx, 441 p.: ill.; 28 cm.ISBN: 9780230240957.Subject(s): Marketing -- Management
Contents:
Creating value -- Strategic management and marketing -- Strategic positioning step 1 -- Strategic positioning step 2 -- Strategic positioning step 3 -- Strategic positioning step 4 -- Strategic branding -- Marketing intelligence -- Product management -- Customer relationship management -- Advertising -- Other forms of communication -- Distribution management -- Sales management -- Direct marketing -- Merchandising and logistics -- Promotion -- Pricing decisions.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.13 D83 2012 (Browse shelf) Available 00001871
Total holds: 0
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HF5415.13 C676 2013 Marketing for entrepreneurs : HF5415.13 D3694 2010 Strategy from the outside in : HF5415.13 D3697 2014 Demarketing / HF5415.13 D83 2012 Marketing management : HF5415.13 F58 2012 Flux : HF5415.13 H2764 2014 The ultimate guide to strategic marketing : HF5415.13 H36 2012 Handbook of marketing and finance.

Rev. ed. of: Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Muhlbacher. 2007.

Includes index.0

Creating value -- Strategic management and marketing -- Strategic positioning step 1 -- Strategic positioning step 2 -- Strategic positioning step 3 -- Strategic positioning step 4 -- Strategic branding -- Marketing intelligence -- Product management -- Customer relationship management -- Advertising -- Other forms of communication -- Distribution management -- Sales management -- Direct marketing -- Merchandising and logistics -- Promotion -- Pricing decisions.

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