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Essentials of marketing /

by Brassington, Frances; Pettitt, Stephen.
Material type: materialTypeLabelBookPublisher: Harlow, England ; New York : Pearson, 2013Edition: 3rd ed.Description: xvi, 608 p. 27 cm.ISBN: 9780273727644 (alk. paper).Subject(s): Marketing
Contents:
Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.
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Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415 B6336 2013 (Browse shelf) Available 00001973
Total holds: 0
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HF5415 B53 2012 Principles of contemporary marketing. HF5415 B54 2010 The big book of marketing : HF5415 B59 2014 Principles & practice of marketing / HF5415 B6336 2013 Essentials of marketing / HF5415 C2535 2010 Manager's guide to marketing, advertising, and publicity / HF5415 C54248 2013 Drucker on marketing : HF5415 C87 2013 Customer-centric marketing strategies :

Includes bibliographical references and index.

Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.

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