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Getting the Word Out [electronic resource] : Evaluating the Effectiveness of a Pregnancy Prevention Campaign for Pre-Teens /

by Fischer, Robert L.
Material type: materialTypeLabelArticleDescription: pp. 1-22.Subject(s): Evaluation, pregnancy prevention, media campaignOnline resources: Click here to access full-text article In: Journal of community practice 2002, Vol. 10, No. 3Summary: This report assesses the available evidence on a community-wide pregnancy prevention campaign for pre-teens. In January 1997 a five-year media and educational campaign to combat pregnancy among pre-teens was launched in metropolitan Atlanta, combining an educational campaign in the media market with the distribution of educational materials in public school systems and youth-serving community organizations in two urban counties. The nonexperimental evaluation of the campaign draws on feedback from multiple perspectives-teachers who requested the campaign materials, the general population of adults and parents, and youth in the metro area. In addition, preliminary data on birth rates are presented.
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This report assesses the available evidence on a community-wide pregnancy prevention campaign for pre-teens. In January 1997 a five-year media and educational campaign to combat pregnancy among pre-teens was launched in metropolitan Atlanta, combining an educational campaign in the media market with the distribution of educational materials in public school systems and youth-serving community organizations in two urban counties. The nonexperimental evaluation of the campaign draws on feedback from multiple perspectives-teachers who requested the campaign materials, the general population of adults and parents, and youth in the metro area. In addition, preliminary data on birth rates are presented.

Mode of access: Internet.


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