Normal view MARC view ISBD view

Principles of contemporary marketing.

by Kurtz, David L; Boone, Louis E.
Material type: materialTypeLabelBookPublisher: Australia : South-Western/Cengage Learning, c2012Edition: 15th ed. / by David Kurtz.Description: xxxvii, 662, [115] p. ; : col. ill. ; 28 cm.ISBN: 9780538481779 (pbk.); 0538481773 (pbk.).Other title: At head of title: Kurtz & Boone : principles of contemporary marketing.Subject(s): Marketing
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415 B53 2012 (Browse shelf) Available 00002078
Total holds: 0

"International edition"--Cover.

Previous ed.: Contemporary marketing / Louis E. Boone, David L. Kurtz.

Includes bibliographical references and index.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG