Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1265 S774 2012 (Browse shelf) | Available | 00003038 |
HF5415.1265 S33 2012 The Tao of Twitter : | HF5415.1265 S54 2012 Social media marketing for dummies / | HF5415.1265 S615 2013 Emarketing excellence : | HF5415.1265 S774 2012 E-marketing / | HF5415.1265 T37 2010 Marketing in the moment : | HF5415.1265 T52 2011 The McGraw-Hill 36-hour course : | HF5415.1265 V65 2013 The viral video manifesto : |
Includes bibliographical references (403-407) and index.
E-marketing in context -- past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- E-marketing environment -- Building inclusive E-markets -- Ethical and legal issues -- E-marketing strategy -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- E-marketing management -- Product: the online offer -- Price: the online value -- The Internet for distribution -- E-marketing communication tools -- Engaging customers and social media -- Buying digital media space -- Customer relationship management.