The McGraw-Hill 36-hour course : online marketing /
by
Thomas, Lorrie
.
Material type: 
BookSeries: McGraw-Hill 36-hour course series: Publisher: New York : McGraw-Hill, c2011Description: xiv, 256 p. : ill. ; 23 cm.ISBN: 9780071743860 (alk. paper); 0071743863 (alk. paper).Other title: McGraw-Hill thirty-six hour course; Online marketing.Subject(s): Internet marketing
Contents:
Building an online marketing foundation -- Planning the website -- Building the website -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- Online advertising, search engine marketing -- E-mail marketing -- Online public relations -- Managing multitasking web marketing.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1265 T52 2011 (Browse shelf) | Available | 00003056 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5415.1265 S615 2013 Emarketing excellence : | HF5415.1265 S774 2012 E-marketing / | HF5415.1265 T37 2010 Marketing in the moment : | HF5415.1265 T52 2011 The McGraw-Hill 36-hour course : | HF5415.1265 V65 2013 The viral video manifesto : | HF5415.1265 W36 2012 The rebel's guide to email marketing : | HF5415.1265 W365 2014 The power of visual storytelling : |
Includes index.
Building an online marketing foundation -- Planning the website -- Building the website -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- Online advertising, search engine marketing -- E-mail marketing -- Online public relations -- Managing multitasking web marketing.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG