Strategic brand management : a European perspective /
by
Keller, Kevin Lane
; Aperia, Tony; Georgson, Mats.
Material type: 
BookPublisher: Harlow, England : New York : Financial Times/Prentice Hall, c2012Edition: 2nd ed.Description: xxv, 940 p. : ill. ; 25 cm.ISBN: 9780273737872 (pbk.); 0273737872 (pbk.).Subject(s): Brand name products -- Management | Brand name products -- Europe -- Management
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD69 B7 K449 2012 (Browse shelf) | Available | 00003127 |
Total holds: 0
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| HD69 B7 H647 2004 How brands become icons : | HD69 B7 I526 2012 Brand together : | HD69.B7 K3 2011 The seven dimensions of branding : | HD69 B7 K449 2012 Strategic brand management : | HD69 B7 K58 2000 No space, no choice, no jobs, no logo : | HD69 B7 P479 2012 Consumer republic : | HD69 B7 V35 2003 Branding : |
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG