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Contemporary advertising and integrated marketing communications.

by Arens, William F.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill Irwin, c2011Edition: 13th ed., International student ed.Description: xl, 774 p., [8] p. of plates ; 28 cm.ISBN: 9780071220606 (pbk); 0071220607 (pbk).Subject(s): Advertising
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5821 B62 2011 (Browse shelf) Available 00003275
Total holds: 0

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG