Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5414 E1794 2013 (Browse shelf) | Available | 00003462 |
HF5413 L48 2010 Guerrilla marketing goes green : | HF5413 M37 2012 Sustainable marketing / | HF5413 W56 2010 An introduction to green process management / | HF5414 E1794 2013 Social marketing / | HF5414 E93 2012 Social media marketing : | HF5414 H37 2014 Social marketing : | HF5414 H56 2012 Social business by design : |
Includes bibliographical references and index.
Preface -- List of contributors -- Authors' acknowledgements -- Publisher's acknowledgements -- The principles of social marketing -- What is social marketing? -- The core principles of social marketing -- The social marketing intervention planning process -- Upstream, policy, and partnerships -- Ethical issues in social marketing -- Understanding the citizen -- Understanding the consumer : the role of theory -- Conducting reasearch in social marketing -- Segmentation -- Social forces and population-level effects -- Designing effective social marketing solutions -- Designing social marketing interventions : products, services, locations, channels -- Message framing -- Creativity in social marketing -- Media in social marketing -- Measurement and evaluation of social marketing programmes -- Glossary -- Index.