The social commerce handbook : 20 secrets for turning social media into social sales /
by Marsden, Paul; Chaney, Paul.
Material type:
BookPublisher: New York : McGraw-Hill, c2013Description: xx, 186 p. ; 23 cm.ISBN: 9780071802024 (alk. paper); 0071802029 (alk. paper); ; .Subject(s): Internet marketing -- Social aspects | Social media -- Economic aspects | Marketing -- Social aspects
Contents:
Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots -- Flip the funnel -- Interest pays -- Sell shovels -- Shopping first, social second -- Sell to niche markets -- Get rated. get reviewed -- Go mobile.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1265 M3287 2013 (Browse shelf) | Available | 00005264 |
Total holds: 0
Includes bibliographical references (p. 169-174) and index.
Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots -- Flip the funnel -- Interest pays -- Sell shovels -- Shopping first, social second -- Sell to niche markets -- Get rated. get reviewed -- Go mobile.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG