Includes index.

Introduction: email marketing is (not) dead -- The secret to email marketing : list growth -- Why list growth matters -- How to grow your list -- Let's get technical -- The anatomy of an email -- Examining an email's body parts -- The first impression -- The meat and potatoes -- The finishing touches -- Breaking the rules -- Are best practices really "best"? -- My word! : you must read this now! -- The perfect-looking email -- The best ways to grow your list -- Batman (email marketing) and Robin (social media) -- How email and social media go together -- The power of pairs -- The future of email marketing -- What's next -- Go forth and conquer -- Appendix a your prize -- Index.