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Brand revolution : rethinking brand identity /

by Sicard, Marie-Claude.
Material type: materialTypeLabelBookPublisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Description: ix, 162 p. : ill. ; 25 cm.ISBN: 9781137019486; 1137019484.Subject(s): Branding (Marketing) | Product management
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Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415.1255 S523 2013 (Browse shelf) Available 00006287
Total holds: 0
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HF5415.1255 P47 2013 Retail marketing and branding : HF5415.1255 S38 2013 Lifestyle brands : HF5415.1255 S52 2010 How brands grow : HF5415.1255 S523 2013 Brand revolution : HF5415.1255 W368 2010 Branding with brains : HF5415.1255 W67 2012 Branded component strategies : HF5415.126 T35 2014 Principles of direct, database and digital marketing /

Includes bibliographical references and index.


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Lee Yan Fong Library
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