Item type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.32 M34 2012 (Browse shelf) | Available | 00006272 |
HF5415.32 H36 2012 Handbook of developments in consumer behaviour. | HF5415.32 H38 2012 Preference, value, choice, and welfare / | HF5415.32 H69 2013 Consumer behavior / | HF5415.32 M34 2012 Sexy little numbers : | HF5415.32 M378 2012 The consumer mind : | HF5415.32 N49 2012 New perspectives on consumer culture theory and research. | HF5415.32 P34 2013 Loyalty 3.0 : |
Includes index.
How this book will help you grow your business -- Targeting : who should you talk to? -- Discover : what should you talk to customers about? -- Locate : how do you find them? -- Budget : how much do you spend? -- Yardsticks : how do you measure what works and doesn't? -- Optimize : how do you do more of what works and less of what doesn't? -- The future.
Taps the latest breakthroughs by data analytics to counsel business growth professionals on how to identify profitable and potential customers, outlining strategies for predicting buying patterns and executing low-cost ideas.