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Marketing : the basics
by Moore, Karl;
Pareek, Niketh.
Edition: 2nd ed.Material type:  Book; Format:
print
available online
bibliography
 ; Literary form:
not fiction
Publisher: London ; New York : Routledge, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M664 2010.
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Marketing research : an integrated approach
by Wilson, Alan M.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2012Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.2 W558 2012.
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Leading edge marketing research : 21st-century tools and practices
by Kaden, Robert J;
Linda, Gerald;
Prince, Melvin.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : SAGE Publications, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 L383 2012.
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Essentials of marketing research
by Zikmund, William G;
Babin, Barry J.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Australia ; Mason, OH : South-Western Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 Z537 2013.
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Basic marketing research : integration of social media
by Malhotra, Naresh K.
Edition: 4th ed., International ed.Material type: Book; Format:
print
Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M288 2012.
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Basic marketing research : integration of social media
by Malhotra, Naresh K.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M2884 2012.
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Qualitative consumer and marketing research
by Belk, Russell W.
Material type: Book; Format:
print
Publisher: London ; Thousand Oaks, Calif. : SAGE, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 B45 2013.
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The essentials of marketing research
by Silver, Lawrence S;
Wrenn, Bruce.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 W74 2013.
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Sexy little numbers : how to grow your business using the data you already have
by Maex, Dimitri;
Brown, Paul B.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Crown Business, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 M34 2012.
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The rise of marketing and market research
by Berghoff, Hartmut;
Scranton, Philip;
Spiekermann, Uwe.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 R55175 2012.
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Marketing research : tools & techniques
by Bradley, Nigel.
Edition: 3rd ed.Material type: Book; Format:
print
Publisher: Oxford : Oxford University Press, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 B655 2013.
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Consumer-brand relationships : theory and practice
by Fournier, Susan;
Breazeale, Michael;
Fetscherin, Marc.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: London ; New York : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 C662 2012.
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Essentials of marketing research
by Hair, Joseph F.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.2 E894 2013 c.2.
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Marketing research essentials
by McDaniel, Carl D.
Edition: 8th ed.Material type: Book; Format:
print
Publisher: Hoboken, NJ : Wiley, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M3825 2013.
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Marketing research : an applied orientation
by Malhotra, Naresh K.
Edition: Arab world ed.Material type: Book; Format:
print
Publisher: Harlow, Essex : Pearson Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M29 2013.
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Marketing research
by Burns, Alvin C;
Bush, Ronald F;
Sinha, Nilanjana.
Edition: 7th ed., International ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, Essex : Pearson Education, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 B779 2014.
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The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans
by Hamper, Robert J.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H2764 2014.
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Market research in practice : how to get greater insight from your market
by Hague, Paul N;
Hague, Nick;
Morgan, Carol-Ann.
Edition: Second edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London : Kogan Page, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 H253 2013.
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Marketing research : an applied approach
by Malhotra, Naresh K;
Birks, David F.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M28 2012.
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Humanizing big data : marketing at the meeting of data, social science and consumer insight
by Strong, Colin (Business writer).
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: London : Kogan Page, 2015Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.125 S766 2015.
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