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The Oxford handbook of pricing management /

by Özer, Özalp; Phillips, Robert L. (Robert Lewis).
Material type: materialTypeLabelBookSeries: Oxford handbooks in finance: Publisher: Oxford : Oxford University Press, 2012Edition: 1st ed.Description: xxiv, 952 p. : ill. ; 26 cm.ISBN: 9780199543175 (hbk.); 0199543178 (hbk.).Other title: Pricing management.Subject(s): Pricing | Pricing -- Management
Contents:
Pricing in selected industries -- Pricing fundamentals -- Pricing tactics -- Organization and processes -- Current challenges and future prospects.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5416.5 O94 2012 (Browse shelf) Available 00006828
Total holds: 0
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HF5416.5 C3412 2013 訂價背後的心理學 : HF5416.5 F87 2010 Pricing for profit : HF5416.5 I586 2013 Innovation in pricing : HF5416.5 O94 2012 The Oxford handbook of pricing management / HF5420 P74 2013 Wholesale 101 : HF5422 M35 2009 買辦與近代中國 / HF5429 B45 2013 Retail management :

Includes bibliographical references and index.

Pricing in selected industries -- Pricing fundamentals -- Pricing tactics -- Organization and processes -- Current challenges and future prospects.


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