Item type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF1379 K45 2012 (Browse shelf) | Available | 00006829 |
HF1379 F337 2010 Fair trade / | HF1379 G589 2011 Globalisation, comparative advantage and the changing dynamics of trade. | HF1379 I566 2012 International business : | HF1379 K45 2012 Winning in the global market : | HF1379 P46 2014 Global business / | HF1379 R36 2013 The no-nonsense guide to fair trade / | HF1379 V3556 2013 Is fairtrade fair? / |
Includes bibliographical references and index.
Part I : Understanding the international marketplace. The strategy of international business -- Assessing the market environment : identifying real and perceived threats -- Assessing the political environment : beyond the marketplace -- The social imperative : culture and cultural differences -- -- Part II : Planning for the international marketplace. Market selection : choosing your destination -- Market entry : making strategic decisions -- Creating a value chain : connecting with your customer -- -- Part III : Going international. Making your business viable : creating an international product strategy -- Making your product viable : creating an international promotion strategy -- Putting it all together : creating an international business plan.