Introduction to e-commerce /
by Rayport, Jeffrey F; .
Material type:
BookSeries: : Publisher: Boston : McGraw-Hill Irwin MarketspaceU, c2004Edition: 2nd ed.Description: xxvii, 516 p. : ill. ; 27 cm.ISBN: 0072553472 (alk. paper); 9780072553475 (alk. paper); 0071232664; 9780071232661.Subject(s): Electronic commerce | E-commerce | Commerce electronique | Planification strategique | Marketing sur Internet | Publicite sur Internet | |
Partial contents:
A Framework for E-Commerce Part I: The Basic Technology of the Internet and the Web -- Basic Technology of the Web and E-Commerce Businesses Part II: Strategy Formulation for New Economy Firms -- Framing Market Opportunity -- Business Models -- Customer Interface -- Market Communications and Branding -- Strategy Implementation -- Metrics Part III: Technology Infrastructure -- Website Development Process -- Website Architecture Part IV: Capital Infrastructure -- Human and Financial Capital Part V: Media Infrastructure -- Media Convergence Part VI: Public Policy and Structure -- Public Policy: Regulation.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5548.32 R393 2004 (Browse shelf) | Available | 00005744 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5548.32 L38 2013 e-Commerce : | HF5548.32 M635 2013 Modern entrepreneurship and e-business innovations / | HF5548.32 N48 2013 The internet of products : | HF5548.32 R393 2004 Introduction to e-commerce / | HF5548.32 S285 2014 E-commerce operations management / | HF5548.32 S644 2010 Net profit : | HF5548.32 T86 2017 Introduction to Electronic Commerce and Social Commerce / |
Includes bibliographical references and index.
A Framework for E-Commerce Part I: The Basic Technology of the Internet and the Web -- Basic Technology of the Web and E-Commerce Businesses Part II: Strategy Formulation for New Economy Firms -- Framing Market Opportunity -- Business Models -- Customer Interface -- Market Communications and Branding -- Strategy Implementation -- Metrics Part III: Technology Infrastructure -- Website Development Process -- Website Architecture Part IV: Capital Infrastructure -- Human and Financial Capital Part V: Media Infrastructure -- Media Convergence Part VI: Public Policy and Structure -- Public Policy: Regulation.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG