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Marketing models : multivariate statistics and marketing analytics /

by Iacobucci, Dawn.
Material type: materialTypeLabelBookPublisher: Mason, Ohio : South-Western, Cengage Learning, c2013Description: xi, 206 p. : ill. ; 26 cm.ISBN: 9781111525842; 1111525846.Subject(s): Marketing -- Mathematical models | Marketing -- Statistical methods | Multivariate analysis
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.2 I425 2013 (Browse shelf) Available 00006855
Total holds: 0

Includes bibliographical references (p. 199-200) and index.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG