The impact equation : are you making things happen or just making noise? /
by Brogan, Chris; Smith, Julien.
Material type:
BookPublisher: New York : Portfolio/Penguin, 2012Description: xiv, 271 p. : ill. ; 24 cm.ISBN: 9781591844907; 1591844908.Subject(s): New products | Creative thinking | Internet marketing | Entrepreneurship | Social media
Contents:
Goals. Working with the impact equation -- Ideas. Contrast ; Articulation -- Platforms. Reach ; Exposure -- Network. Trust ; Echo, echo.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.153 B75 2012 (Browse shelf) | Available | 00005785 |
Total holds: 0
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| HF5415.15 H35 2009 The product manager's desk reference. | HF5415.15 R544 2012 Positioning the brand : | HF5415.15 W65 2013 Domain names ®ewired : | HF5415.153 B75 2012 The impact equation : | HF5415.153 P35 2013 The PDMA handbook of new product development / | HF5415.155 I58 2012 Product lifecycle management : | HF5415.157 F67 2013 Managing quality : |
Includes index.
Goals. Working with the impact equation -- Ideas. Contrast ; Articulation -- Platforms. Reach ; Exposure -- Network. Trust ; Echo, echo.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG