Global business /
by Peng, Mike W; Peng, Mike W.
Material type:
BookPublisher: Mason, OH : Cengage Learning/South Western, c2014Edition: 3rd ed.Description: xx, 636 p. : ill., maps ; 29 cm.ISBN: 9781133485933.Subject(s): International trade | International business enterprises | International economic relations | Globalization
Contents:
Part 1. Laying foundations -- Part 2. Acquiring tools -- Part 3. Strategizing around the globe -- Part 4. Building functional excellence.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF1379 P46 2014 (Browse shelf) | Available | 00006844 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF1379 G589 2011 Globalisation, comparative advantage and the changing dynamics of trade. | HF1379 I566 2012 International business : | HF1379 K45 2012 Winning in the global market : | HF1379 P46 2014 Global business / | HF1379 R36 2013 The no-nonsense guide to fair trade / | HF1379 V3556 2013 Is fairtrade fair? / | HF1379 W44 2012 Fair trade and the citizen--consumer : |
"The third edition ..... continues the market winning framework centered on one big question and two core perspectives pioneered in the first edition, and has been thoroughly updated to capture the rapidly moving research and events of the past few years." -- Preface.
Includes bibliographical references and index.
Part 1. Laying foundations -- Part 2. Acquiring tools -- Part 3. Strategizing around the globe -- Part 4. Building functional excellence.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG