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Marketing to the ageing consumer : the secrets to building an age-friendly business.

by Stroud, Dick.
Material type: materialTypeLabelBookPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013Description: xii, 251 p. ; 24 cm.ISBN: 9780230378193; 0230378196.Subject(s): Marketing
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415.332 O43 S77 2013 (Browse shelf) Available 00008753
Total holds: 0


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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