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Creating a successful marketing strategy for your small new business
by Stasch, Stanley F.
Material type:  Book; Format:
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bibliography
 ; Literary form:
not fiction
Publisher: Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010Availability: No items available
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Designing brand identity : an essential guide for the entire branding team
by Wheeler, Alina.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
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Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Online Access: Table of contents Availability: No items available
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Branding : [brand strategy, design, and implementation of corporate and product identity]
by Vaid, Helen.
Edition: 1st ed.Material type: Book; Format:
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Publisher: New York, N.Y. : Watson-Guptill, 2003Availability: No items available
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A dictionary of marketing
by Doyle, Charles.
Material type: Book; Format:
print
dictionary
; Literary form:
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Publisher: Oxford ; New York : Oxford University Press, c2011Other title: Oxford dictionary of marketing; Marketing.Availability: Items available for reference: Lee Yan Fong Library [HF5412 D69 2011] (1 ). Location(s): Reference HF5412 D69 2011.
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Marketing : the basics
by Moore, Karl;
Pareek, Niketh.
Edition: 2nd ed.Material type: Book; Format:
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available online
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Publisher: London ; New York : Routledge, 2010Availability: No items available
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The fundamentals of marketing
by Russell, Edward.
Material type: Book; Format:
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Publisher: Lausanne : La Vergne, TN : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2010Online Access: Check amazon.com for review and other information Availability: No items available
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Social media marketing
by Tuten, Tracy L;
Solomon, Michael R.
Material type: Book; Format:
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Publisher: Boston : Pearson, c2013Availability: No items available
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Pricing for profit : how to command higher prices for your products and services
by Furtwengler, Dale.
Material type: Book; Format:
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Publisher: New York : American Management Association, c2010Availability: No items available
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Brand rewired : connecting intellectual property, branding, and creativity strategy
by Chasser, Anne H;
Wolfe, Jennifer C.
Material type: Book; Format:
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Publisher: Hoboken, N.J. : Wiley, c2010Availability: No items available
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Building a marketing plan : a complete guide
by Wong, Ho Yin;
Radel, Kylie;
Ramsaran-Fowdar, Rooma R.
Edition: 1st ed.Material type: Book; Format:
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bibliography
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Publisher: New York, N.Y. : Business Expert Press, 2011Availability: No items available
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Marketing planning : where strategy meets action
by Sorger, Stephan.
Material type: Book; Format:
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Publisher: Boston : Pearson, c2012Availability: No items available
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Marketing research : an integrated approach
by Wilson, Alan M.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
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Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 W558 2012 CD-R.
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Professional SharePoint 2010 branding and user interface design
by Drisgill, Randy.
Material type: Book; Format:
available online
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Publisher: Indianapolis, IN : Wiley, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection TK5105.875 I6 P763 2011.
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Sales promotion : how to create, implement & integrate campaigns that really work
by Mullin, Roddy.
Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
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Publisher: Philadelphia : Kogan Page Limited, 2010Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: No items available
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Brand failures [electronic resource] : the truth about the 100 biggest branding mistakes of all time
by Haig, Matt.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
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Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Online .
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Music 3.0 : a survival guide for making music in the Internet age
by Owsinski, Bobby.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
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Publisher: Milwaukee, WI : Hal Leonard Books, 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection ML3790 O968 2011.
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Brand success [electronic resource] : how the world's top 100 brands thrive and survive
by Haig, Matt.
Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
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Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Connect to MyiLibrary resource. Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Online .
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Marketing your library : tips and tools that work
by Smallwood, Carol;
Gubnitskaia, Vera;
Harrod, Kerol.
Material type: Book; Format:
print
bibliography
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Publisher: Jefferson, North Carolina : McFarland & Co., Inc., Publishers, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection Z716.3 M295 2012.
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變身暢銷小說家 : 倪采青談小說寫作技巧 = Becoming a best-selling novelist
by 倪采青.
Edition: 再版, 增訂版.Material type: Book; Format:
print
; Literary form:
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Publisher: 臺北市 : 泰電電業股份有限公司, 2012Other title: 倪采青談小說寫作技巧.; Becoming a best-selling novelist..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection PN3365 N577 2012.
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Branding yourself : how to use social media to invent or reinvent yourself
by Deckers, Erik;
Lacy, Kyle.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
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Publisher: Indianapolis : Que Pub., c2013Availability: No items available
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