BookSeries: 香港中文大學市場學 (理學) 碩士課程管理叢書: 02.Publisher: 香港 : 明報出版社有限公司, 2012Edition: 初版.Description: 253 p. : col. ill. ; 26 cm.ISBN: 9789888135998 (pbk.); 9888135996 (pbk.).Other title: Hong Kong's star brands; 脫穎而出, 品牌致勝之道.Subject(s): Brand name products -- China -- Hong Kong | Branding (Marketing) -- China -- Hong Kong | Business enterprises -- China -- Hong Kong
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD69 B7 X467 2012 (Browse shelf) | Available | 00008851 |