Marketing management : knowledge and skills /
by Peter, J. Paul; Donnelly, James H.
Material type:
BookPublisher: New York, NY : McGraw-Hill Irwin, c2013Edition: 11th ed.Description: xvii, 796 p. : ill. (some col.) ; 27 cm.ISBN: 9780077861056 (alk. paper); 0077861051 (alk. paper); 0071315551; 9780071315555.Subject(s): Marketing -- Management | Marketing -- Management -- Case studies
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 P387 2013 c.2 (Browse shelf) | Available | 00009405 | ||
| Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 P387 2013 (Browse shelf) | Available | 00007689 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5415.13 M664 2010 Marketing : | HF5415.13 O97 2012 The Oxford handbook of strategic sales and sales management. | HF5415.13 P36 2014 The 20 Ps of marketing : | HF5415.13 P387 2013 Marketing management : | HF5415.13 P387 2013 c.2 Marketing management : | HF5415.13 P388 2013 A preface to marketing management / | HF5415.13 R87 2010 The fundamentals of marketing / |
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG